Thursday, March 11, 2004
Finally a winner - or am I?
If you live in Canada, and especially, if you live in the Martimes, you'd be hard-pressed to find someone who didn't know what a Tim Horton's is. Here in the Maritimes, these coffee shops can be found pretty much everywhere. As it is, from my office, I can walk to one of three Tim Horton's within a couple of minutes. I am personally not too fond of their coffee. They are much like a Robyn's Donuts, only, their coffee is so much more popular that I can't even think of the last time I saw a Robyn's.
Each Spring, for a couple of months, Tim Horton's rolls out it's annual "Roll-up-the-Rim" campaign. If the coffee itself isn't addictive enough to keep you coming back, the thought of having a chance of winning is. The cups claim that your odds of winning are 1 in 9. Not bad, if you are looking forward to getting a free donut or muffin or cookie now and then. They have a handful of larger prizes; cash prizes, plasma TVs, bicycles, and pick-up trucks. Makes you want to go out and buy a coffee, doesn't it? Well, it does for the folks in my office. It also makes them buy more than usual. A co-worker was telling me about someone he used to work with - who had a stack of used cupps cluttering her desk. She'd had 52 coffees and still hadn't won anything. She was determined to hang on to her cups until she won something - anything. I can't imagine what her desk would have smelled like. We have a stats list on our whiteboard. For the record, on my 14th cup of Earl Grey tea, I've finally won a prize! Yes indeed - I feel lucky! And yet I'm not sure that I even really want that donut I won.
Posted by Dre at 10:25 AM
Copyright © 2010 Andrea Arbour. All rights reserved.
0 Comments:
Post a Comment
<< Home